Are you ready to change?
Story By WACEKE NDUATI OMANGA
Saturday NATION
Saturday NATION
Today I want to address you, that
person who is employed and is thinking about going into business, and you, that
person who may have just left employment to start a business.
Many people want to go into
business. They have certain beliefs, and delusions, about running a successful
business. Many want to escape the “restrictions” that employment supposedly
imposes, such as the freedom to spend time as they wish and the ability to earn
millions in a month.
I want to share with you what I have
learned along the way while running my own business in the hope that you will
avoid some of the expensive mistakes that many have made.
- 1 The networks you had while in employment are not
necessarily going to carry forward into your business. When I left
employment, I was working for a prestigious bank.
I assumed that the clients I had
then would cross over with me into my small business. They did not. The clients
associated with the brand that was behind me, i.e. the bank. When I left the
brand, they could not be bothered. I have met many people about to make this
mistake. Do not assume that because you are good at your current job, clients
will jump into your boat.
You have to be prepared to build a
new network and to prove yourself all over again under a new name. Even your
close family and friends may very well not become your clients, so do not
depend on that. Maybe before you hand in your resignation, see if your
proposition is strong enough to attract one or two independent clients who are
not associating with you because of the company you work for.
- 2 You will be kicked out of your comfort zone. The
lifestyle you had when employed will not be sustainable when in business.
Be ready to not be able to hang out
with your friends that much. You will be tempted to show everyone that you are
doing well by continuing to live the way you did before. Many times people
spend money to accommodate the image and comforts they had while employed. They
get an office in the right location with a receptionist and messenger and
establish an entertainment budget even before the first client walks in.
They then kid themselves that the
money will come. Six months later when reality hits, they have to let go of the
support staff they surrounded themselves with. When you are starting out, focus
only on the necessary things needed to run the business. Let all other things
be dictated by the actual growth of the business.
You may not even need an office to
begin with. Be prepared to be the messenger, filing clerk, and sales and
marketing executive all at once. You will not have that free time you dreamed
about. A day will come when you have Sh200 in your bank account and still have
to keep moving.
This process is about character
building and if you are not ready for your character to be challenged,
reshaped, and transformed through trials, then business is not for you. The
character that is created as you are shoved out of your comfort zone is what is
needed to support the growth of your organisation as you build it.
Do not look at a person who has been
in business for some time and start comparing yourself or live the life they
are living. They have walked a journey of 1,000 miles to get there.
- 3 You will fail if it is only about the money. Two
people can start a butchery in the same location. One thrives, the other
does not. Why? Because of the motive behind the business.
One is in it for money and the other
because he actually likes what he does and enjoys serving people. He will
naturally spend more time learning about it and put up proper structures to
make the business more efficient. Being passionate and purposeful about what
you are doing gives you the “staying power” required to get through the hard
times.
Entrepreneurship, at the end of the
day, is a fantastic journey; you only learn once you are in it. There is no
guarantee that can be provided to you from the sidelines. Commit to the
learning process, aware that not everything you plan may come to pass.
The biggest question I think people
need to ask is, “Am I ready to change?”
Very smart ideas there. I particularly identify with the second point. It take a great deal of discipline and patience to create a stable business. That reminds me of some useful tips that I read on http://online-jobs-infor.blogspot.com/ about how to start making money online.
ReplyDeleteVery interesting write up. My candid input to what I have read is for the new entrepreneur to keep existing contacts in the paid employment active whilst expanding your reach out/ network. It is critical to note that different persons / contacts come in handy at different phase of your business life.
ReplyDelete